Tourist guides show visitors around places of interest in towns, cities and the countryside, like historical buildings, parks, art galleries and museums.


Typical Salary

£19,000 – £25,000

per year

Working Hours

16–30

hours per week

Career Area

Leisure and travel service occupations

View related courses

Day-to-day tasks

As a tourist guide, you would:

  • guide people and groups around sites of historical and cultural interest
  • give details about the history, purpose and architecture of a site
  • tell the stories of people and events associated with a site or building
  • take groups on coach day tours
  • answer visitors' questions and give advice on other places to visit
  • act as a driving or cycle guide for individuals and groups
  • accompany themed outings, like food and drink, ghost stories or literature tours

Skills needed

  • customer service skills
  • excellent verbal communication skills
  • to be flexible and open to change
  • an interest and knowledge of history
  • a desire to help people
  • sensitivity and understanding
  • a good memory
  • physical fitness and endurance
  • to be able to use a computer and the main software packages competently

How to get into this role

You can get into this job through:

  • a college course
  • volunteering
  • applying directly
  • specialist courses run by private training organisations

Career progression

With experience you could work for a tour operator as a regional tour supervisor or manager. You might also set up your own tour guiding business.

You could move into related jobs with the organisation you worked for as a tour guide. Examples include, marketing officer, volunteer co-ordinator or visitor attraction manager.