Sales representative

Sales representatives sell products and services to individuals and businesses. They also follow up leads to find new customers.


Typical Salary

£23,000 – £50,000

per year

Working Hours

37–45

hours per week

Career Area

Business sales executives

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Day-to-day tasks

As a sales representative, you will:

  • contact new and existing customers
  •  give presentations to promote new products and services
  •  offer sales quotes and agree prices and delivery schedules
  •  provide an after-sales service for enquiries and issues
  •  attend sales conferences and product launches
  •  keep track of industry trends
  •  meet sales targets

Skills needed

  • the ability to sell products and services
  • customer service skills
  • persuading and negotiating skills 
  • persistence and determination
  • excellent verbal communication skills
  • the ability to work well with others
  • to be flexible and open to change
  • administration skills
  • to be able to use a computer and the main software packages competently

How to get into this role

You can get into this job through:

  • a university course
  • an apprenticeship
  • working towards this role
  • applying directly

Career progression

With experience and a good track record in sales, you could become an area or regional manager, supporting a sales team.

You could also move into marketing, or work in product and account management.

You might wish to specialise in a particular field, for example medical or pharmaceutical sales.