Social media influencer

As a social media influencer you could:

• plan what to film and write scripts
•  create content in a studio or at home with a camera or mobile phone
•  livestream events on location
•  use software to edit your videos and add text or special effects
•  tag videos with web links for products you promote
•  promote your content to get more followers
•  analyse web tracking data on your channels to learn what works best
•  keep up to date with other influencers' activity and new technology

• knowledge of media production and communication
• to be thorough and pay attention to detail
• the ability to understand people’s reactions
• excellent verbal communication skills
• thinking and reasoning skills
• persistence and determination
• the ability to accept criticism and work well under pressure
• the ability to use your initiative
• to be able to use a computer and the main software packages confidently

You can get into this job through:

• a college course
• an apprenticeship
• volunteering
• teaching yourself
• short private training courses

You could work for a retail, fashion or marketing company, managing a team of freelance social media influencers or vloggers.

You might also specialise in a particular area, for example:

• travel
•  gaming
•  health and wellbeing
•  music and entertainment
•  sport and fitness
•  fashion and beauty