Advertising copywriter
Advertising copywriters create the words used for print, TV, radio and online adverts.
Typical Salary
£20,000 – £40,000
per year
Working Hours
37–39
hours per week
Day-to-day tasks
Daily tasks typically involve:
- Writing and editing copy for various media
- Collaborating with designers and marketers
- Conducting market research
- Developing creative concepts
- Reviewing and revising content based on feedback
- Ensuring consistency in brand voice
- Meeting deadlines for campaigns
Skills needed
- knowledge of English language
- to be thorough and pay attention to detail
- the ability to come up with new ways of doing things
- knowledge of media production and communication
- the ability to sell products and services
- the ability to work well with others
- excellent verbal communication skills
- the ability to read English
- to be able to carry out basic tasks on a computer or hand-held device
How to get into this role
You can get into this job through:
- a university course
- an apprenticeship
- applying directly
- a graduate trainee scheme
Career progression
With experience, you could progress to senior copywriter or creative director.
You could also work freelance or set up your own agency.