Advertising copywriter

Advertising copywriters create the words used for print, TV, radio and online adverts.


Typical Salary

£20,000 – £40,000

per year

Working Hours

37–39

hours per week

Career Area

Authors, writers and translators

View related courses

Day-to-day tasks

Daily tasks typically involve:

  • Writing and editing copy for various media
  • Collaborating with designers and marketers
  • Conducting market research
  • Developing creative concepts
  • Reviewing and revising content based on feedback
  • Ensuring consistency in brand voice
  • Meeting deadlines for campaigns

Skills needed

  • knowledge of English language
  • to be thorough and pay attention to detail
  • the ability to come up with new ways of doing things
  • knowledge of media production and communication
  • the ability to sell products and services
  • the ability to work well with others
  • excellent verbal communication skills
  • the ability to read English
  • to be able to carry out basic tasks on a computer or hand-held device

How to get into this role

You can get into this job through:

  • a university course
  • an apprenticeship
  • applying directly
  • a graduate trainee scheme

Career progression

With experience, you could progress to senior copywriter or creative director.

You could also work freelance or set up your own agency.