Web content editor

As a web content editor you could:

• find out and test what users and clients need from the website
• research, write, edit and proofread content, following style and accessibility guidelines
• commission content from outside agencies
• use a content management system (CMS)
• develop strategies to improve your site and increase its audience
• analyse feedback and data to plan work, create reports and fix problems

In a larger organisation, you might work closely with web professionals, like a user researcher and user experience (UX) designer to create new web pages, content and online tools.

• knowledge of English language
• knowledge of media production and communication
• to be thorough and pay attention to detail
• excellent verbal communication skills
• excellent written communication skills
• the ability to work well with others
• to be flexible and open to change
• the ability to organise your time and workload
• to be able to use a computer and the main software packages confidently

You can get into this job through:

• a university course
• a college course
• an apprenticeship
• working towards this role

With experience you could:

• become a lead content designer or web content manager
• work on a freelance basis or set up your own business
• do extra training to move into website development or service design
• specialise in areas like web accessibility standards, copyright or information management