Digital product owner

As a digital product owner, you'll:

• work closely with your teams
•  look at user feedback to help improve the product
•  work with designers to make the product easy to use
•  develop business cases and user stories for new features
•  work with the design team to draft versions of your product or service
•  keep people informed about your product's development
•  manage relationships between teams, partners and customers

• knowledge of computer operating systems, hardware and software
• to be thorough and pay attention to detail
• customer service skills
• the ability to use your initiative
• the ability to work well with others
• the ability to monitor your own performance and that of your colleagues
• excellent verbal communication skills
• analytical thinking skills
• to be able to use a computer and the main software packages confidently

You can get into this job through:

• a university course
• an apprenticeship
• working towards this role
• specialist courses

With experience, you could apply for a more senior jobs, such as head of product or senior product manager.

Some product managers also become self-employed consultants.