Visitor attraction general manager

Visitor attraction general managers look after the operation and finances of an attraction, and the health and safety of staff and visitors.


Typical Salary

£22,000 – £45,000

per year

Working Hours

39–41

hours per week

Career Area

Leisure and sports managers

View related courses

Day-to-day tasks

In your day-to-day duties, you could:

  • manage budgets
  • work with suppliers, local government, trade bodies and the media
  • oversee health and safety procedures
  • recruit and train staff
  • manage staff and lead meetings
  • develop new business opportunities
  • promote the attraction to increase visitor numbers

Skills needed

  • business management skills
  • leadership skills
  • customer service skills
  • the ability to use your initiative
  • the ability to accept criticism and work well under pressure
  • to be thorough and pay attention to detail
  • the ability to sell products and services
  • maths knowledge
  • to be able to use a computer and the main software packages competently

Entry requirements

You may need a driving licence for some jobs.

How to get into this role

You can get into this job through:

  • a university course
  • a college course
  • working towards this role
  • applying directly

Career progression

With experience, you could progress to senior roles like divisional, regional or group director.