Personal shoppers give advice to customers and suggest products that meet their needs.


Typical Salary

£14,000 – £25,000

per year

Working Hours

39–41

hours per week

Career Area

Visual merchandisers and related occupations

View related courses

Day-to-day tasks

As a personal shopper, you will:

  • meet customers who’ve booked an appointment
  •  get to know customers’ likes, dislikes and budget
  •  select goods or services in store or online that fulfil customers’ needs
  •  meet individual and team sales targets
  •  make sure unsold goods are returned to the right departments
  •  follow store and online security procedures on payment, packing and collection
  •  use computer systems for customer records

Skills needed

  • customer service skills
  • the ability to work well with others
  • patience and the ability to remain calm in stressful situations
  • to be thorough and pay attention to detail
  • the ability to sell products and services
  • sensitivity and understanding
  • the ability to use your initiative
  • excellent verbal communication skills
  • to be able to use a computer and the main software packages competently

How to get into this role

You can get into this job through:

  • a college course
  • an apprenticeship
  • working towards this role
  • applying directly
  • specialist courses run by private training organisations

Career progression

With experience, you could become a personal shopping manager, in charge of a team, or move into retail buying and merchandising.

You could also start your own business and work freelance on behalf of a number of stores, or shop for individual clients.