Music promotions manager

As a music promoter you could:

• write press releases to publicise your client's music or tour
•  organise publicity events like media interviews and personal appearances
•  organise tours
•  negotiate contracts
•  listen to new acts and decide whether to offer them a contract

As a promoter for a live music venue you may:

• choose and book suitable acts
•  deal with agents, caterers and suppliers
•  arrange a full programme of gigs
•  organise marketing and publicity
•  arrange entertainment licences

• knowledge of media production and communication
• excellent verbal communication skills
• the ability to use your initiative
• the ability to sell products and services
• business management skills 
• the ability to organise your time and workload
• to be thorough and pay attention to detail
• patience and the ability to remain calm in stressful situations
• to be able to use a computer and the main software packages competently

You can get into this job through:

• a university course
• a college course
• an apprenticeship
• volunteering
• applying directly

With experience, you could move to a larger company or you could specialise in an area like legal advice.

You could work freelance, start up your own promotions company or become an artists' agent or manager.