Sales managers organise, coach and lead teams of sales representatives to work towards agreed targets.


Typical Salary

£22,000 – £70,000

per year

Working Hours

38–40

hours per week

Career Area

Sales accounts and business development managers

View related courses

Day-to-day tasks

In your day-to-day duties you might:

  • recruit and train sales staff
  •  allocate areas to sales reps
  •  identify new business opportunities
  •  develop sales strategies and set sales targets
  •  provide feedback and coaching to team members
  •  monitor the team's performance and motivate them to reach targets
  •  compile and analyse sales figures
  •  report back to senior managers
  •  keep up to date with products and competitors

Skills needed

  • excellent verbal communication skills
  • the ability to sell products and services
  • customer service skills
  • the ability to use your initiative
  • business management skills 
  • leadership skills
  • to be flexible and open to change
  • the ability to accept criticism and work well under pressure
  • to be able to use a computer and the main software packages competently

How to get into this role

You can get into this job through:

  • a university course
  • an apprenticeship
  • applying directly
  • training with a professional body

Career progression

With experience and a good track record, you could take on larger sales areas or be promoted to regional, national or international sales manager.