Marketing executive

As a marketing executive, you could:

• research customer and market trends to inform campaigns
•  develop working relationships with clients
•  write and edit content for print and online campaigns
•  understand brand guidelines and check they are followed
•  organise and promote events
•  manage marketing budgets
•  keep up to date with competitor activity
•  analyse data to plan and evaluate marketing campaigns

• the ability to sell products and services
• excellent verbal communication skills
• the ability to use your initiative
• to be thorough and pay attention to detail
• knowledge of media production and communication
• business management skills 
• persuading skills 
• customer service skills
• to be able to use a computer and the main software packages confidently

You can get into this job through:

• a university course
• a college course
• an apprenticeship
• working towards this role
• applying directly
• specialist courses run by training organisations

You could specialise in digital marketing.

With experience, you could become a marketing manager, online marketing manager or director of marketing.

You could also work as a freelance marketing consultant in advertising, sales, public relations and communications.