Market research executive
Market research executives help clients find out about people's views on consumer products or political and social issues.
Typical Salary
£20,000 – £36,000
per year
Working Hours
35–40
hours per week
Day-to-day tasks
In your day-to-day duties you may:
- meet clients to discuss research projects
- create plans or proposals and present them to clients
- manage a budget
- design questionnaires, discussion guides and organise surveys
- give instructions to interviewers and researchers
- do desk research like online or print publications
- monitor the progress of surveys
- analyse data and present results to clients
- advise clients how they can best use the research
Skills needed
- analytical thinking skills
- to be thorough and pay attention to detail
- maths knowledge
- the ability to use your initiative
- customer service skills
- excellent written communication skills
- business management skills
- excellent verbal communication skills
- to be able to use a computer and the main software packages confidently
How to get into this role
You can get into this job through:
- a university course
- a college course
- an apprenticeship
- working towards this role
- a graduate training scheme
- specialist courses run by professional bodies
- an internship
Career progression
You could move into people or project management, or become a self-employed market research consultant.
You could also work in advertising or marketing promotions.