Market research data analyst
Market research data analysts study statistics and information collected through surveys.
Typical Salary
£22,000 – £60,000
per year
Working Hours
37–39
hours per week
Day-to-day tasks
In your day-to-day duties you may:
- speak to clients to understand their needs
- write proposals, describing how research will be carried out
- manage relationships with clients
- advise researchers about survey methods and design
- project-manage teams
- check the quality of the data collected
- analyse the data using statistical software programs and computer models
- present results in a useful way, through talks, written reports, graphs and tables
- explain findings to market research executives
Skills needed
- analytical thinking skills
- to be thorough and pay attention to detail
- the ability to use your initiative
- excellent verbal communication skills
- customer service skills
- maths knowledge
- ambition and a desire to succeed
- business management skills
- to be able to use a computer and the main software packages confidently
How to get into this role
You can get into this job through:
- a university course
- a college course
- an apprenticeship
- working towards this role
- a graduate training scheme
- specialist courses run by professional bodies
Career progression
With experience, you could progress into management, or become a self-employed market research consultant.