Advertising media planner

In this role you could:

• research and analyse data to find out how people use different media
•  create a media plan of how, when and where to advertise
•  work out costs with a media buyer
•  present plans and costs to clients and book advertising space
•  monitor the effectiveness of campaigns
•  work closely with creative teams, researchers and other media organisations

• knowledge of media production and communication
• the ability to use your initiative
• to be thorough and pay attention to detail
• to be flexible and open to change
• customer service skills
• the ability to come up with new ways of doing things
• the ability to sell products and services
• excellent verbal communication skills
• to be able to use a computer and the main software packages competently

You can get into this job through:

• a university course
• an apprenticeship
• working towards this role
• specialist courses run by professional bodies

With experience you could:

• get a job as an advertising account manager
•  become a senior advertising planner or strategic manager
•  work as a freelance media planner