Advertising media buyer
Advertising media buyers are responsible for purchasing advertising space and time on behalf of clients. They analyse market trends and audience data to ensure effective ad placements that maximise reach and impact.
Typical Salary
£25,000 – £50,000
per year
Working Hours
38–40
hours per week
Day-to-day tasks
Daily tasks typically involve:
- Researching target audiences
- Negotiating ad rates with media outlets
- Planning and executing media campaigns
- Monitoring campaign performance
- Adjusting strategies based on analytics
- Collaborating with creative teams
- Reporting on campaign effectiveness
Skills needed
Key skills for an advertising media buyer include:
- Analytical thinking
- Negotiation
- Communication
- Attention to detail
- Time management
- Creativity
- Problem solving
How to get into this role
You can get into this job through:
- a university course
- an apprenticeship
- working towards this role
- specialist courses run by professional bodies
Career progression
Starting as a media buyer can lead to advanced roles such as media director or advertising manager. Gaining experience in digital marketing and analytics can further enhance career prospects in this evolving field.