Advertising account planner
Advertising account planners play a crucial role in developing effective advertising strategies by understanding client needs and consumer behaviour. They bridge the gap between clients and creative teams, ensuring that campaigns resonate with target audiences.
Typical Salary
£25,000 – £45,000
per year
Working Hours
39–41
hours per week
Day-to-day tasks
Daily tasks of an advertising account planner typically involve:
- Conducting market research
- Developing advertising strategies
- Collaborating with creative teams
- Presenting ideas to clients
- Monitoring campaign performance
- Managing budgets
- Building client relationships
Skills needed
Key skills for an advertising account planner include:
- Analytical thinking
- Communication
- Creativity
- Project management
- Negotiation
- Team collaboration
- Time management
How to get into this role
You can get into this job through:
- a university course
- an apprenticeship
- working towards this role
- specialist courses run by professional bodies
Career progression
Starting as a junior account planner, you can progress to senior roles or specialise in areas like digital marketing or brand strategy. Gaining experience and networking within the industry can open doors to management positions or consultancy roles.