Advertising account executive

You could:

• meet with clients to discuss their needs
•  present ideas and how much it costs to clients
•  explain what the client needs to the creative team
•  check and report on an ad campaign's progress
•  keep in contact with the client at all stages of an ad campaign
•  manage budgets and send bills to the client
•  try to find new business for the agency

• the ability to sell products and services
• customer service skills
• persistence and determination
• ambition and a desire to succeed
• persuading and negotiating skills 
• the ability to use your initiative
• the ability to accept criticism and work well under pressure
• to be thorough and pay attention to detail
• to be able to use a computer and the main software packages competently

You can get into this job through:

• a university course
• a college course
• an apprenticeship
• working towards this role
• specialist courses run by professional bodies

With experience, you could:

• get a job as an advertising account manager
•  become an advertising director
•  set up your own advertising agency