Social media manager

As a social media manager, you would:

• develop strategies and campaigns to increase audience size and participation
•  co-ordinate updates to your social media channels
•  create and edit content like articles, blogs, video clips and reels
•  respond to social media posts, discussions and customer feedback
•  use social media tools to manage multiple sites
•  analyse data to check the effectiveness of campaigns and to spot trends
•  produce reports, detailing insights and recommendations
•  work closely with marketing teams

• knowledge of media production and communication
• to be thorough and pay attention to detail
• the ability to sell products and services
• the ability to work well with others
• the ability to use your initiative
• thinking and reasoning skills
• business management skills 
• excellent verbal communication skills
• to be able to use a computer and the main software packages confidently

You can get into this job through:

• a university course
• an apprenticeship
• working towards this role

With experience, you could:

• move into a senior post or become head of social media with your employer
•  manage social media output for a larger company or organisation
•  work in consultancy, advising corporate clients on social media strategy

You could also become an online digital community manager, acting as a link between consumers and businesses supplying online products. For example, working with esports gamers and developers in the online gaming community.