Public relations officer

As a public relations officer, you could:

• plan and deliver PR campaigns for clients
•  monitor data to understand the public and media's opinion of your clients
•  attend events like photoshoots, conferences and press launches
•  develop good connections with the media to promote your clients
•  write and edit press releases, social media posts, policy statements and speeches

• knowledge of media production and communication
• knowledge of English language
• to be thorough and pay attention to detail
• excellent verbal communication skills
• persistence and determination
• the ability to work well with others
• the ability to accept criticism and work well under pressure
• the ability to use your initiative
• to be able to use a computer and the main software packages confidently

You can get into this job through:

• a university course
• a college course
• an apprenticeship
• specialist courses run by a professional body

With experience you could:

• become a PR manager, social media manager or head of communications
•  work freelance as a consultant
•  move into advertising, marketing or journalism

If you work for an agency, you could become a senior account executive or account manager with responsibility for a number of clients.