Marketing manager
Marketing managers plan how to promote products, services or brands and oversee all marketing activity.
Typical Salary
£30,000 – £65,000
per year
Working Hours
37–40
hours per week
Day-to-day tasks
As a marketing manager you'll:
- create marketing and social media strategies
- plan and manage the launch of new products and services
- oversee and approve campaign content, budgets and targets
- work with in-house or external agencies
- report on the effectiveness of campaigns
Skills needed
- the ability to sell products and services
- excellent verbal communication skills
- the ability to use your initiative
- to be thorough and pay attention to detail
- leadership skills
- maths knowledge
- business management skills
- customer service skills
- to be able to use a computer and the main software packages confidently
How to get into this role
You could get into this job through:
- a university course
- an apprenticeship
- working towards this role
- applying directly
Career progression
With experience, you could move up to:
- regional manager
- marketing director
- brand or account director
You could choose to work as a freelance marketing consultant.