E-commerce manager

In this role you could:

• research customer needs and how they respond to adverts
•  create product listings that appeal to your customers
•  work with marketing teams on social media campaigns
•  look at web traffic to measure promotion success or make improvements
•  make business decisions about products, pricing and promotions
•  work with technical teams to fix website problems
•  write management reports on sales performance
•  research competitors and keep up to date with trends in technology

• the ability to sell products and services
• the ability to use your initiative
• business management skills 
• persuading skills 
• the ability to monitor your own performance and that of your colleagues
• to be flexible and open to change
• the ability to accept criticism and work well under pressure
• thinking and reasoning skills
• to be able to use a computer and the main software packages competently

You can get into this job through:

• a university course
• an apprenticeship
• working towards this role
• a graduate training scheme

You could:

• move into senior management roles like sales director or chief executive
•  set up your own online business
•  work as an e-commerce consultant