Public relations director
Public relations (PR) directors manage communication campaigns and strategy for their organisation or clients.
Typical Salary
£40,000 – £100,000
per year
Working Hours
39–41
hours per week
Day-to-day tasks
As a public relations director, you could:
- plan and deliver communication campaigns for clients
- raise awareness of your organisation and its aims
- manage relationships with clients and agencies
- report to the organisation’s board or owner
- represent the organisation at conferences and events
- keep up to date with media stories and trends
Skills needed
- knowledge of media production and communication
- customer service skills
- the ability to use your initiative
- knowledge of English language
- to be thorough and pay attention to detail
- persistence and determination
- excellent verbal communication skills
- to be flexible and open to change
- to be able to use a computer and the main software packages competently
How to get into this role
You can get into this job through:
- a university course
- working towards this role
- applying directly
Career progression
You could move on to a bigger public relations (PR) agency or become the chief executive or head of an organisation.
You could also work as a PR consultant, helping clients with their communications strategy and policy.