Advertising planner
Advertising planners are responsible for developing and implementing advertising strategies to promote products or services. They analyse market trends and consumer behaviour to create effective campaigns that reach target audiences.
Typical Salary
£25,000 – £45,000
per year
Day-to-day tasks
Daily tasks may involve:
- Conducting market research
- Developing advertising strategies
- Collaborating with creative teams
- Managing budgets and timelines
- Evaluating campaign performance
- Presenting ideas to clients
- Staying updated on industry trends
Skills needed
Key skills for an advertising planner include:
- Analytical thinking
- Creativity
- Communication
- Project management
- Negotiation
- Attention to detail
- Team collaboration
Career progression
Advertising planners can advance to senior roles such as account manager or marketing director. Gaining experience in various advertising mediums can enhance career prospects, and further education in marketing or business can be beneficial.